Infolure's full-service data processing optimizes the accuracy and deliverability of our client's consumer files, but the optimum productivity and efficiency of your programs further relies on Infolure's uniquely integrated data. We ultimately look to the data to: identify the target audience, leverage knowledge about that audience, and increase the results from and profitability of that audience.

The multi-sourced data files gathered and integrated by Infolure represent the combined output of the nation's most reputable compilers of publicly and privately recorded consumer information. These files present a comprehensive profile of American households: names, addresses telephone numbers, demographics, lifestyle and behavioral data, and a host of public record information. Infolure's uniquely organized and accessed repository of all this information is called the ADVANTAGE Database

Updated frequently for optimum accuracy and completeness, this database indexes 100 million households that contain over 200 million individuals residing at over 600 million current and former addresses. Based on reliable public record information, it encompasses consumer home ownership data, more than 15 million bankruptcy filings and in excess of 35 million death identifications. The database fully conforms to individual, industry or government requests and regulations regarding direct mail or telephone solicitation. The ADVANTAGE Database was designed to be transformable dynamically and quickly, incorporating new information and shedding outdated information, as conditions in the U.S. consumer marketplace and as the availability of source data dictate.